Campaign Components: logo, campaign identity and guideline, concept for website

I worked on Tails Galore as a request for a new identity. I approached this project as a standard identity development project. After the initial conversation with the client we decided to show a fun, bright, and cute feeling.

The client wanted their cute little tails to definitely be showing.

A number of solutions were sketched and presented to the client. She was happy that their cute little butts were showing too. Bright color palette and fun display typography to present the happy demeanor of our pets.

Wireframe and Notes

Note: This was a mock presented to the client for review. All copy and images are for placement only.